Savvy Buyers Use This Trick to Cut Costs at the Grocery Store: Opt for Private Labels

Savvy Buyers Use This Trick to Cut Costs at the Grocery Store: Opt for Private Labels

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When you’re running down the supermarket aisle, the choices can be overwhelming. On one hand, you see name-brand products, with their eye-catching packaging and prominent commercials. On the other hand, there are store-brand items, which are often cheaper but less familiar. Choosing store brands can be a wise way to cut costs without sacrificing value.

Private label products are manufactured by outside manufacturers, under the store’s brand. Often, these items are almost identical to name-brand versions. The main difference? Store brands don’t include the high costs of advertising that name brands build into their pricing.

Many people think that store brands are lower quality, but blind taste tests have here shown that customers often can’t tell the difference generic brands and popular brands. Especially when it comes to basic pantry staples like flour, the product is practically identical.

For over-the-counter medications, the core ingredients are regulated and must meet the same standards, so whether you’re buying branded medicine or generic pills, you’re getting the same thing at a lower price.

In other categories like cleaners, you might feel more hesitant to switch to generics, though you might be surprised. In case a product doesn’t meet your standards, the money saved can add up over time. Many stores even provide money-back guarantees on their private-label items, eliminating the risk to try.

The key is that you can start small. Swap out a few items at first—such as baking ingredients, cleaning supplies, or snacks. Over time, you may be surprised how much you’ve saved. By being open to store brands, you’ll notice significant savings in your household budget without feeling like you’re sacrificing quality.

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